back to toolkit

High-Impact Outlets

The graph to the right shows pledges by day for a wallet project on Kickstarter (graph taken from Kicktraq, linked below). Obviously something huge happened on day 6, but the question is what. 

To figure that out, we searched for the project in Google, used the "Search Tools" at the top to show only results that were published in the last year, and then looked at the dates next to each result to see which ones were published the same day this project blew up.

To identify high-impact outlets for your project, do the same for projects that are similar to yours.

Stats

bit.ly stats

This link gives you step by step instructions on how to get link stats to any project on Kickstarter.com

kicktraq analytics

Knowing about the end result of a project isn't very helpful - knowing the daily $ pledged and the # of pledges per day is.

analytics extension

Don't want to be opening a new window each time you want to see a project stats? Add this neat chrome extension.

Promoting

Design You Trust

Here's a blog that lets you publish your work to it without editors getting in the way. Go for it.

Hire the best

Doing social media is a waste of time.  You need to hire the experts on flash traffic.
Their stats: 500+ clients | $4.2M raised.

4 Hour WorkWeek Guide

Don't know how to approach bloggers
Here's a good guide including email templates and other tools.

Streak App

A great gmail plugin to send mass-personalized emails and keep track of open messages.

MailMerge Plugin

Cruise through sending mass (non-personalized) emails to low impact media outlets with this Google Drive plugin.

Tips on approaching a blogger

"1. We get submissions which are completely unrelated to our site. Please understand our site, the topics we cover and our style. We cover tech, gadgets, apps, design and similar topics. Do not try and submit something completely unrelated or you will be completely ignored.

2. Be as concise as possible. We bloggers like stuff in short bullet points.

3. Remember to include links, pictures and videos. Pictures and videos must be very high quality. They can make or break your product when it comes to the internet. You may have the next best thing, but if you can’t show off your product in a way which people can understand, they’ll ignore it.
4. Have an app you want us to try? Include a promo code! We always love trying out new apps but if we have to fork out for every app we reviewed we’d be broke.

5. If you have an infographic, blog post or anything else you’d like to share, please don’t ask us if we’re “interested” and expect us to reply – send us the link to it. We unfortunately don’t have the time to reply back to every submission.

6. Have a business opportunity or want to work with us in some way? Please lay down specifics in your submission. Don’t expect a reply if you specify nothing but then put something along the lines of ‘reply back if you’re interested’ in your submission."
Source: http://theultralinx.com/contact